Marketing

The Purcell Group provides the broad range of services needed to successfully develop projects to meet the needs of older adults within your community. We draw from a professional team of marketing and management consultants, engineers, architects, attorneys and retirement community directors to get the job done. The first and most important is a comprehensive market analysis of your community and surrounding areas to assess senior housing needs. The results of this market study will provide the following: identification of the primary market and housing demand, evaluation of existing housing services for older adults, gauge the depth of interest for an independent living style, information about design amenities, services, price range and location, recommendations on range of services, housing units, fees and charges.

 Design

The Purcell Group has developed prototype designs that can be easily adapted to your specific project. Similar designs have been providing quality housing for seniors for over twenty-five years. Our experience in retirement community development will result in cost savings for your project. 

These savings include but are not limited to:
Marketing Advice • Site Selection • Architectural Plans
Construction Management • Financial Management
Educational Seminars


 Development

The Purcell Group will direct you through every phase of the project. Our company’s team of senior living professionals provides management consulting services as required. These services vary from project to project, but our staff will guide you through the details of the following:

• Tax Exempt Bonding • Corporate Formation
• Land Acquisition • Offering Plan
• Design • Financing
• Operating Proforma • Construction Budgets
• Management & Operations • Demographic Analysis

The guidance provided by The Purcell Group is one that will totally satisfy the sponsor. We encompass all aspects of the project to make the development, construction and fill-up of any community effortless for our partners.

 Construction

After all approvals are obtained, Purcell can expedite the project by entering into a construction management contract with the owners. Construction Management (CM) is a system whereby the CM becomes the official agent of the owner, acting strictly in the owner's best interests. Our vast experience in the construction of other communities allows us to ensure the success of all aspects of the project:

• Construction Estimates • Evaluation of Construction Alternatives
• Preparation of Specifications • Bidding Process
• Tracking of Job Costs • Construction Inspections
• Development of Payment Procedures

• Scheduling Oversight